Luciana Del Mar (popularly known online as Luchi) is a Peruvian-born American fitness model, social media influencer, and digital content creator who divides her time between Los Angeles and Miami. She was born and raised in Peru before moving to the United States. She frequently bases her lifestyle, shoots, and work between San Diego, Los Angeles, and Miami. Professional Profile & Businesses • Brand Ambassador: She is a highly prominent partner and model for major fashion and fitness brands, most notably Fashion Nova and Bang Energy. • E-Commerce & Curation: She runs an active storefront through the Luchi Del Mar Amazon Influencer Program, where she curates fashion, home goods, and lifestyle recommendations. • Fitness Coaching: She runs a dedicated fitness vertical called @luchidelmarfitness, leveraging her past competitive experience in National Physique Committee (NPC) West Coast Bikini bodybuilding competitions. • Exclusive Content: She runs a private content page managed under her premium photo-sharing venture, @luchidelmarphotos.