Emily Jay Rinaudo (born January 22, 1996, in Chesapeake, Virginia, United States) is a model, social media influencer, online personality, live-streamer, and digital content creator. Known online by several aliases—including Emily Rinaudo, Emjay, and emjayplays—she has built a large online following through modeling, lifestyle content, interactive streaming, and entertainment-focused content. Rinaudo grew up in the southeastern United States and spent much of her early life in Virginia and North Carolina. Now based in Miami, Florida, she showed an early interest in fashion, fitness, and photography. Her naturally photogenic look—marked by blonde hair, bright eyes, and a sun‑kissed complexion—made her well suited to modeling and lifestyle imagery. Before gaining widespread attention, she worked regular jobs while experimenting with social media and online content creation. Her posts began attracting attention thanks to her confident personality, beach-inspired aesthetic, and approachable sense of humor. Modeling Career and Runway Work Rinaudo first gained recognition in the late 2010s after sharing modeling photos and lifestyle content on Instagram. Her confident presence in front of the camera, combined with a relaxed beach-inspired aesthetic, helped her quickly attract a growing fanbase. Standing 5 ft 8 in (173 cm) tall, Rinaudo has an athletic yet curvy figure, with measurements reported as 32‑24‑36 inches (81‑61‑91 cm). Her look—marked by blonde hair, blue eyes, and a sun-kissed complexion—has made her particularly well suited to swimwear and lifestyle modeling.