Anya Lacey, was born Anya Matusevich in Florida in the United States. She grew up in a conservative environment that shaped her public persona, though details about her early family life remain private. Of Russian ethnicity, as shown in her social media posts blending Slavic heritage with American country aesthetics, she pursued limited formal education, possibly navigating college life amid her rising online presence. Prior to fame, she worked as a waitress, a job she quit at the end of 2024 to focus on content creation. Known by nicknames like "your fav cowgirl" and "favorite country sweetheart," Lacey discovered social media through casual dance videos and TikTok Lives, entering the space in December 2024 after submitting content that quickly gained traction for its mix of humor, relatability, and provocative edge. She sometimes uses her real name of Anya Matusevich and maintains an Instagram account with 1.6 million followers under that name where she posts similar content. On TikTok, under @its.anya.lacey, she has amassed over 750,000 followers with content featuring skits, lip-syncs, food reviews, dance routines in cropped tops and jeans, and discussions on various topics, often infused with conservative viewpoints. Her Instagram account @theanyalacey boasts around 926,000 followers and 186 posts centered on a cowgirl theme, including western lifestyle elements like rodeos, Montana winters, fashion hauls with denim and sundresses, pranks, comedy reels, underwater swimming, dating advice, and pets, while highlighting her Slavic roots. She also maintains a Facebook page with about 6,000 likes, promoting her "secret" content links.